Where do you begin when finding the right people for your business? 1 Free is the first & best place to start when finding employees. Who do you know in your sphere of influence? Who do they know?
2 Next, the internet is the way to go to find applicants for your restaurant/bar business. Type ‘free classifieds’ into your GOOGLE search bar, and check out your options. Start narrowing your search locally. There are a lot of local community free classifieds available depending on where you live.
One great source to use wherever you are is craigslist.org. You can post ads for free and the body of the ad can be long enough to describe exactly what you are looking for.
3 As your financial resources grow, another option can be with experimenting with minimal expense online classifieds for your recruitment program.
Let’s discuss option 2 right now.
First thing to do is look at the ads in your category. Read the ads, what catches the eyes and why? What headlines stand out? Which do you avoid like the plague and why? The goal is not to look and sound exactly like everyone else’s ads. Actually, do the opposite in most cases.
Second thing to do is to put yourself in the shoes of the job searcher in your category of business, because most ad makers don’t.
If you were a job searcher today, then how would you go about applying? How would you get the job that you want or need with the least amount of effort? Wouldn’t you ask your friends first? Would you look for specialty online and offline classifieds? This day and age you could cover more ground by applying at a dozen places or more with a simple email or phone call.
Side Note: Don’t think that when applicants come to your business that you’re the only choice for them EVEN if you decide to pick them. You have to be prepared to do the repetitive task of sifting. The lower the $ investment, the higher the time commitment will have to be.
Back to being the job searcher: You might choose locally or by where you deem to be convenient or worthwhile by public transit, auto or any other means like walking or biking, by your vast, limited or no experience, your aversion to types of businesses that you just left from or heard about, the money you want to make, the flexibility in schedule that you need for school or other pursuits, etc.
Third, think about what you didn’t like about applying for jobs when you were starting out in life. Can you remember the job hunting times that were a complete waste of time?
People that were vague about the job, never told you the drawbacks, and never told you about the money and schedule options until you wasted time and energy there, sound familiar?
Did you work better for Bosses that had a give and take fairness in the way that they worked with others, or just a take, take, take?
Don’t do that!
1. Don’t be vague and mysterious. Be descriptive of the job position. Describe the workload clearly. Do you want job searchers to quit when scanning your ad or after you’ve spent time and money on them?
Is there a type of work that some people will not do? Let them know up front and let them qualify themselves.
2. Describe Pros and Cons. Don’t be afraid to give drawbacks. No one with half a brain thinks that every company is ideal in every way.
You don’t have to reveal your secrets and skeletons, but don’t over promise and then frustrate and disappoint them with your poor delivery. For example: tell them upfront if the hours will be very late (if it is), they will know when reading your ad whether they are up for that or not, or if there is heavy lifting when stocking, or if tons of cleaning is involved.
Do you want to get to the point where you hand them a mop & bucket, and they say that that is not what they signed up for?
3. Don’t be evasive about money or scheduling. Talk about the money upfront.
You are building trust and transferring a sense of what it will be like to work for you through your ad. Tell them the range of pay for beginning and what the averages are for excellent employees.
There is no sense having a perfect applicant sitting in front of you who in his mind needed $200 more per week, then your position can produce to meet his/her personal budget requirements.
If you just apply the ‘Golden Rule’ to everything aspect of your business, then you’ll stand above your competition, and people will flock to you & want to work for you. The word WILL get out- you decide whether it will be great press or not.
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Contributor's Note
Restaurant Related Post#1
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This intel first appeared on: http://www.restaurantjobboard.com/blog/
